- Pre-purchase decision tools
What question is your customer answering before they buy from you?
Every customer has one question they need answered before they’ll commit. Kalculate puts that answer on your website – so they arrive ready to buy.
Every sale has a decision moment. Most websites miss it.
- Decision tools in the wild
One question. One tool. Answered on your website.
- Case Study 01 · Live
Caldwell Mortgage Advisers
- "Can I afford this mortgage?"
A repayment calculator that answers the one question every borrower asks before picking up the phone.
- Decision tool types
Six types of decision. One platform.
- 01
Calculators - "Can I afford it?"
- Mortgage repayments
- Finance & loan costs
- Solar payback
- 02
Estimators - "How much do I need?"
- Feed & quantity planning
- Build & material volumes
- Irrigation sizing
- 03
Recommenders - "Which one is right?"
- Product recommenders
- Plan & cover selectors
- Service matchers
- 04
ROI, Assessments & Timelines
- Payback & ROI tools
- Situation assessments
- Realistic timeline tools
- How it works
From question to conversions.
01
Find the question
What does every customer need to know before they buy from you? That question becomes the brief.
02
Build the answer
We design and build the right tool for that question – calculator, recommender, estimator, fully branded to your business.
03
Embed in one line
Before a customer calls, they've already asked a question.
It might be about cost, quantity, compatibility, or timeline. If your website doesn’t answer it, they Google it – and they might not come back.
- Can I afford it?
- How much do I need?
- Which one is right for me?
- Is it worth it?
What question is your customer trying to answer?
Tell us about your business. We’ll tell you what your decision tool should be – free, no obligation. Most businesses know their question instantly.